The 3 Ways Video Content Can Bring Your Brand to a New Level

There’s no denying that video content is rapidly growing in popularity. More online users now are consuming videos at a much faster pace than before. It’s why it’s not surprising that many marketing managers are looking for ways to incorporate videos into their campaigns.

In particular,videos can also boost the online presence of small businesses. Here are some more reasons you should add videos to your marketing content

They build reputation and credibility

Videos a great medium to show off your business’s vision and culture. You can highlight for example how your business is leaving an impact on your clients or tackle some of the common questions your clients have. The best video and SEO company in Hong Kong says this can build your brand’s reputation and credibility.

They’re great additions to email marketing campaign

Well-written emails are still one of the best ways to reach your audience. By adding videos to your emails,prospective clients will know more about your business or connect more to your brand. Of course,videos are always a great alternative to reading blocks of text,especially when it comes to emails.

They’re shareable on social media

Videos,especially the shorter ones,can be easily shared on social media,where you can reach a wider audience base. Especially if your business has a social media page,video snippets can help improve brand recall and engage with online users as well.

Video content can bring your marketing campaign into a whole new level and reach to a wider audience. In your next marketing campaign,consider how you can leverage videos to boost your lead generation efforts.

For more information,visit:Concinnity Limited

Specialized SEO Services for Every Business Needs

Everything begins with a simple,curious search on the web. In a fast-paced world of the internet,putting your business on top of search engines is the number one priority. One Google Search offers so many possibilities and you want that to work to your advantage. Achieve it by working with the most established SEO consulting in Hongkong.

Concinnity is a one-stop-shop that ensures the digital success of your business through SEO,Digital Marketing,and Lead Generation services. Experienced strategists produce effective campaigns tailor-fitted to the demands of your business. The best way to start is to identify the SEO performance of your website through a full analysis using SEO Audit.

If you need to improve searches of your business based on location,SEO Local is the one for you. It allows your brand to be more recognized in the specific areas you want to reach. Global audience requires more complex tasks to bring your campaign at par with bigger brand names. It is a challenge that only the leading SEO consulting in Hong-Kong,Concinnity specialize in though SEO International.

When almost every business transaction is digitalâ the goal is to optimize your reach and drive actual sales and traffic to your online store through effective eCommerce SEO campaigns. If your business is on Shopify,a specialized Shopify SEO service provided by Concinnity guarantees your visibility online,making your business more accessible to the worldwide web.

Concinnity recognizes the great difference desktop and mobile search results produce which make it more challenging for businesses to be visible online,that is why we also specialize in Mobile SEO. A great option for brands whose market is mainly smartphone users.

In the ever-changing world of the internet,keeping up your pace requires effective strategies. Concinnity Limited the leading SEO consulting in Hongkong got all your digital marketing needs covered.

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What is Content Marketing?

Wise brand leaders understand that content marketing is the key to remaining relevant and setting yourself up as an industry thought leader. But, it may be challenging to continuously brainstorm and generate fresh content that keeps readers attention â particularly when all your competitors are attempting to become thought leaders within the same industry.

Below are tips for crafting original ideas for content.

Discover A Content Niche

Discover an industry niche you think is under-served, yet that you’d enjoy doing more business in and customize a part of the content to that. In doing so, it’s possible to create a loyal following inside that niche.

Highlight Your Special Value

Concentrate on developing content that supports your special value. All businesses have something that makes them different from the competition. Craft content that supports that. See whatFiveChannels has to say about content marketing.

Show Prospective Customer’s What Is in It for Them

All content pieces you deliver have to answer:

“What is in it for me?”

That’s why they’re taking in your content. They do not care about you (yet), they want to know how the content will help them.

Concentrate First on Helping and Educating Consumers

Answer all questions people need or want to know, and make the content’s design easy to understand, read, share, and interact.

Do not concentrate on the search engine optimization aspect at the early stages. Concentrate on educating and helping.

Perform Your Own Surveys

One effective way to establish yourself as a thought leader is via the development of industry surveys with which your brand alone has ownership of all the data.

Develop Intriguing Video Content

If you want your audience to recall your brand, video is key. Video boosts the odds that users viewing your message are paying attention.

Find and then Fill in The Gaps to Your Competitor’s Content

Visit your competitor’s websites, sign up for their newsletters, click their advertisements, and “follow” or “like” their social platforms to check what subjects they talk about.

Find white space, then identify subjects you have a leadership stance in or category in which it’s possible to become a leader if no one else has a viewpoint.

Request Assistance from your Team

Attempting to conceive all your brand’s online content yourself may be stressful and ineffective. Instead, tap into your team’s knowledge.

Turn Customers’ Questions into Content

It’s easy to gather customer service questions and turn them into content. One excellent method includes using blogs and forums to discover subjects people are asking questions about or discussing, and develop content on those subjects.

Capitalize on Trends and Breaking News

Concentrate daily on trends, conversations, information, and breaking news and develop content which reflects those observations.

Specific retailers, instead of having buyers, have trend-spotters that determine what’s popular with consumers and what informs buying decisions. We have to be that type of trend-spotter with content. Fortunately, we have the ability to respond quickly.

3 Proven Local SEO Strategies To Build Your Offline Business

Have you got a company that would benefit from a high local ranking in the search engines? Given below are 3 powerful tips that you can use right away to work your way to the top.- can help

Local SEO processes are not rocket science, but there are some peculiarities that you have to know if you want to do it right. It’s possible to make good use of content associated with your business from other areas on the web. What happens is certain types of businesses that specialize in this will make available to you any kinds of helpful information about your business. So make sure you submit your site’s information to websites such as infoUSA and Localeze.

When you’re registering with local sites, you have to keep in mind that they don’t like a business listed to have more than one local listing, which is for the obvious reasons. One way to get around that if your business exists in more than one location is by using a unique landing page for each location. This is a good point for businesses that are located in different places because it’s not like you’re trying to game the system. For each listing you do have, then the links will go to your site so they can find out about all your different locations. Remember that you need to have different URLs for your landing pages on the listing directory.

You also need to include a local telephone number on your website. If you mention you number in text, the search engines won’t be able to read it which is what you want. 800 numbers are out because you should have a real number proving you are a real company.

Why is that? They might look good and professional but they don’t show where you are located. Thus, you should ensure your number is completely real. Generally speaking, local SEO has a bright future and will simple grow substantially. Thus, you should be enjoying the benefits now before it becomes too complicated.

You Can Own Your Hometown Using Local SEO

Since location based marketing seems to be catching up, it also appears that local SEO is becoming more popular. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.- can help.

Local SEO processes are not rocket science, but there are some peculiarities that you have to know if you want to do it right. It’s possible to make good use of content associated with your business from other areas on the web. There are aggregation services for local listings that search all over the web to find reviews, pictures and any related information about your company. So make sure you submit your site’s information to websites such as infoUSA and Localeze.

If you want people to recognize your site locally then you need to ask openly for reviews. If you don’t employ this tactic, you will be missing out on a lot of great opportunities. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. Therefore, why not take advantage of this simple strategy?

All you have to do is take the time to actually ask your customers for a review. Now, that doesn’t mean you have to go out there and do it on a one to one basis. You can plaster around a simple message such as “It would be great if you can give our business a short review on Google/Yahoo local/Bing.” This request can be put in your email signatures, on your thank you page – which they see after signing you for a newsletter or contacting you – or on your website. You will find that these reviews will bring you more customers by increasing your credibility, no matter if they are great, terrible or ugly.

Last but not the least; try to get backlinks to your site from other local sites. This is one factor that can really help in SEO because when you get local sites to link you, you give the search engines a good enough reason to rank you high. Your site will be considered an important resource for a particular location for a certain keyword. This is why it makes perfect sense to try and get as many incoming links from sites with a good reputation in that particular location. Besides that, you should also host your site on a server that’s based in the location your business is in. This is one issue that can help SEO a lot but many people aren’t aware of it. Local SEO has many components, and it is more specialized than general SEO work. Local SEO works extremely well for the right offline businesses, and if you feel it’s for your business – then get cracking on it and make it happen.

3 Cool Tips To Explode Your Local SEO Results

Since there are lots of new company startups offering localized services, local SEO is becoming a very important and highly desirable skill these days. There are plenty of reasons for you to use local SEO but one of the most critical is that you can access highly responsive markets that are less competitive. No matter what business you’re running, you can always benefit from local SEO because there will always be clients around you. This will help you obtain better prospects that are more targeted while expanding your business in a new direction.- can help.

When it comes to local SEO, the most effective tip you can get is to put yourself in your customer’s place and start thinking like them. You need to understand the way your customer thinks to be able to determine how they would search online. So, you have to try and analyze what someone would put into the search box when they are looking for your site or for the products you are selling. We shall assume you sell all sorts of furniture including beds, cupboards, beds etc. On the other hand, will the searcher be able to find you if you specialize in office furniture and they search for “table?” Will the match your site and products? That certainly won’t work. However, if they put in something like “computer table for office”, now that would be a good match. Even if they bring in lots of visitors and are highly popular you need to stay away from broad keywords because the traffic doesn’t convert well. Instead go for keywords that are less popular but are more targeted and have a higher probability of getting you a customer.

When you create the content for your site make sure it is targeted and optimized for the area you want to rank for. You will be able to get the attention of the users in the area as well as the search engines. Therefore, you need to write on issues that are related to the area you are targeting and are important to the people. You need to write on topics that they find interesting and are related to them on more than one level. Thinking a little outside the box can prove helpful in this case because your main purpose is to connect with your readers at a local level, which can only be achieved when your content discusses their interests.

To make it easier to rank in the search engines for a certain area you should consider having your site hosted on a server located in the area. This will earn you SEO points as the search engines will connect the location of your site with the server. You need to check where the server is before you put your site on it as it can have quite an impact.

Overall, this article shows that local SEO is critical if you want to drive localized and high converting traffic. This type of local SEO has multiple benefits one of which being that you don’t have to compete against sites from all over the world which makes ranking easier.

3 Effective Local SEO Tips

Do you have a business that would benefit for local promotion? You can definitely get that kind of local search engine traffic, and the way you do it is with local search engine optimization. It can be very powerful depending on your offline business, and lots of brick and mortars do very well with it,- can help.

This might be new to you but the fact is that negative reviews aren’t really negative. The truth is that there is always room for improvement, no matter how hard you try to make your company perfect. So if the users see that a certain company has only positive reviews plastered all over, they might get suspicious and think some thing’s fishy. It may even lead to them looking for a company that is more reliable and trustworthy. This simply proves that bad reviews aren’t all negative. You simply have to look at them as being a small part of your company and treat them accordingly. In fact, it’s an opportunity for you to improve your product/service and give exactly what your customers are looking for, which would obviously add to your reputation.

If you want people to recognize your site locally then you need to ask openly for reviews. If you shy from this one tactic, you’ll lose many good opportunities. Most local sites have absolutely nothing against you asking for reviews and interacting with your customers. So why not enjoy the benefits of this strategy?

It’s simply a matter of taking the time to ask your customers personally for a review. Now, that doesn’t mean you have to go out there and do it on a one to one basis. You can plaster around a simple message such as “It would be great if you can give our business a short review on Google/Yahoo local/Bing.” You can post this request either in your emails, on your website or on your thank you page, which people see after signing up for a newsletter or getting in touch with you. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.

Last but not least, you need to obtain as many relevant incoming links from other sites to your site as possible. This is one factor that can really help in SEO because when you get local sites to link you, you give the search engines a good enough reason to rank you high. You will become a vital site in their eyes for a particular area for a particular keyword. This is why it makes sense to obtain as many incoming links as you can from sites in the same are that have a good reputation. It is also critical for your site to be hosted on a server that is in the same locations as your place of business. This is one thing that can be extremely helpful to SEO but lots of people fail to realize it. Generally speaking, local SEO has a bright future and will simple grow substantially. Thus, you should be enjoying the benefits now before it becomes too complicated.