The Art of Persuasion: Influencing Others and Making Compelling Arguments

The ability to persuade and influence others is a valuable skill that cuts across all areas of life, but is mostly important in the business sector. With the ability to persuade, you cannot get anybody to do anything, and your business is likely going to decline. Persuasion is referred to as an art because regardless of the skills inherent in you from birth, if you do not study this art and consciously make efforts to hone your skill, you will fail at it. In order to study this art, it is important to first study men and women who have attained a master level in this. Take the business sector for example, there are people who are very good at closing high ticket offers, surely you will agree that nobody was born a closer. They only got good at it by accumulating experience and failing many times over the years.

Now, the good thing is that you do not have to go through the long route of trying everything out by yourself and figuring out what works and what doesn’t. Contrary to the popular opinion of experience being the best teacher, a better opinion will be to learn from the experience of others. An example of a businessman who is a master of the art of persuasion and influencing others is Grant Kelley. As a chairman of a leading group and with over thirty years of experience in business, he is capable of turning a No, to a Yes in splits of seconds. This is what we will be looking at in this article. Whether your goal is to win more clients or just to generally influence others positively, it will be in your best interest to read to the end.

Understanding Persuasion

Persuasion is simply convincing others to adopt a particular point, change their ways or even to take immediate action. As a business owner, this is the summary of what you do at every given point in time. By understanding the power of persuasion, you can efficiently drive positive outcomes by appealing to the emotions of your prospects. 

How to increasing your persuading power

1. Build credibility and Trust

Credibility and trust are the foundation of any effective persuasion. This is the only way to connect with your prospects emotionally, and only when you are connected with them emotionally, can you get them to take action. They need to know they can trust you, before making any decision. While speaking with them, share as much relevant information with them as possible, and always provide evidence to support any and every of your claims.

2. Listen attentively and empathetically

Because you are trying to persuade them doesn’t mean you should be talking all through the conversation. Give room for them to talk, and do not make them feel their points are invalid. Listen to everything they have to say and be empathetic where necessary. This is the easiest way to get them to attune to your frequency. Incorporate their input and address all of their concerns for an improved rapport.

3. Craft compelling Arguments

 This is the backbone of your persuasion. If after doing everything written in this article, you do not have a good argument, you will still lose the prospect. Having listened to your prospects, in addition to your personal research, present them an offer that takes the burden away from them entirely. Use persuasive language, and a strong call to action at strategic points. 

Conclusion

By doing all that is outlined in this article, you increase the likelihood of persuading your prospects. This is where consistency then comes in, now that you have converted one prospect, go on to try it out with more and more prospects. Before you know it, you will be influencing people like Grant Kelley and other professionals. 

For more information: Grant Kelley